Boca Raton search engine optimization services? Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches. Essentially, your customers use more long-tail keywords when doing voice searches compared with regular search. Because of this, you’ll also have to adjust the SEO of your content to fit the more conversational tone of someone speaking. For example, you’ll want to account for the traditional question starters (who, what, when, where, why and how). It’s also crucial to consider user intent when optimizing for voice, as these searches are most often performed when the user needs a specific piece of information. If they’re baking and ask Alexa to convert tablespoons to cups, they’re expecting a quick and useful answer. If a potential customer uses voice search to ask what your business’s hours are, this information should also be readily available.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
PPC is quite expensive nowadays. In 2019, businesses needed to spend much more on ads than they used to spend 10 years ago. However, with SEO, you can gain a lot of high quality traffic for free. By ranking on the first page on Google and Bing for your own set of keywords, you can get free traffic to your site. There is no cost involved by showing on the first pages in search engines. In South Florida, the value of ranking high in SERPs (search engine results pages) is even greater. This is a rich area, full of tourists and opportunities. Over 95% of local population and visitors are searching for places to eat, products, services to buy or things to do. By ranking high in the local searches, you can become visible to tens of thousands of potential customers. Read extra info on South Florida SEO Company.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
You can use our South Florida SEO services to outrank your competitors. Best of all, we’ll help you stay two steps ahead of the competition by using only white-hat SEO practices, so you won’t be flagged or banned if Google starts looking for black-hat SEO procedures. As a fully-stacked South Florida SEO company, we offer you the following services: Local search strategy: we dive deep into your campaigns and marketing strategy in order to create a comprehensive local search strategy that will enable you to outrank your competitors and gain an unfair advantage over them on mobile. More specifically, we’ll help optimize your local listing and Google My Business so you can rank high in Google Maps and be featured in the local 3-pack. Discover even more info on here.