Growth hacking ? Talking about “fashionable” marketing trends in the past couple of years… what’s this and who is the best at it?
For a Growth Agency, this focus on outcome over output will release the creatives in the studio to do their best work. They are not just designing a new brochure, they are contributing to the success of the clients business. It gives the creative permission to think outside the box, to work collaboratively with other skills within the studio, to think about how their design affects the buyers journey, to challenge the received knowledge and produce something of value, rather than just another asset.
Outcome over output is a core operational value for Growth Agencies.
Here are some of the best of 2018:
GrowthRocks is a popular growth hacking agency based in Belgium. The company consists team of business consultants, website developers, and designers, marketing experts, and designers.
Rockboost follow growth hacking methodologies for their clients. The company has served over 200 companies as growth advisor. Rockboost also provides growth training to students who are interested in growth hacking career.
Location: Rotterdam Netherlands
Woodridge has a proven record of getting growth for their clients from popular startups and Fortune 500 companies. A New York-based growth hacking agency that provides a wide range of marketing services.
Growth Hacking Rockstars help grow business by following the growth process i.e. : find your ideal product-market- fit, define your north star metric, create your experiment roadmap and testing and analyzing until hyper growth is the result.
Up and coming media is a growth partner for startups and new age companies. The company claims to deliver 250% growth in 6 months.
You can see the full list of top 10 growth hacking agencies with even more detailed info.
Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Growth hacking is particularly prevalent with startups, when the goal is rapid growth in the early-stages of launching a new product or service to market. Growth hacking may focus on lowering cost per customer acquisition, or it may focus on long-term sustainability as Mason Pelt points out in a 2015 article on SiliconANGLE.com “The goal of any marketing should be long-term sustainable growth, not just a short-term gain. Growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You don’t want to pour water into a leaky bucket; it’s a waste of money. That’s why a true growth hacker would care about customer retention.”
The heart of growth hacking is the relentless focus on growth as the only metric that truly matters. Mark Zuckerberg had this mindset while growing Facebook. While the exact methods vary from company to company and from one industry to the next, the common denominator is always growth. Companies that have successfully “growth hacked” usually have a viral loop naturally built into their onboarding process. New customers typically hear about the product or service through their network and by using the product or service, share it with their connections in turn. This loop of awareness, use, and sharing can result in exponential growth for the company.