CAE marketing plus affordable seo company today? Yes, I know the studies about how long-form content can engage visitors and attract backlinks. Let’s be real. Not all of your website content is (or will be) long. Don’t pad your articles if they already convey your messages – visitors are likely to stop reading. Write long when it’s appropriate and short when it isn’t. FAQ pages are a prime example. You’ve seen short FAQ pages that simply answer very basic questions (like questions about standard shipping and refund policies). Balance that short content with content that elaborates on a topic to provide more answers (think product uses, key benefits of services, capabilities, and a whole range of insights about what you’re selling). That mix of short and longer-form content serves your audience, and in turn, search engines.
Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.
One thing is sure, local SEO is not that same as normal SEO, but where and how to start? What is Local SEO for? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. Even a more relevant question would be, what is local SEO actually? Local SEO is all about optimizing your website to rank better for local customers. It’s an effective way to market your business online. But how? How does local SEO help? It works by promoting your products/services to the local audience at the same time when they are looking for them online.
Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is.
This is why we decided to enter the market at a fair and affordable price for the small business. With over 16 years of digital marketing experience, we have the knowledge and experience the larger firms have, but we don’t have their overhead. Consequently, we use the same tools they do. However, and more importantly, our heart is in helping small businesses succeed, so we created our affordable search engine optimization solution. As a small business owner your priority should be sales, more importantly – profitable sales. Any business owner and marketing firm (regardless of size) should understand the 3 essential components for ANY business: Lead Generation, Lead Conversion, client Fulfillment. Find extra info at see cae marketing’s affordable seo services.
If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.
Every topic has a “head” keyword, which is the most common way people search whatever your page is about. For a post about how to lose weight naturally, this is “natural weight loss”. Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, then this should do precisely that. It also demonstrates to searchers that your page offers what they want, as it aligns with their query. Is this a hugely important ranking factor? Probably not, but it’s still worth including.
Providing good local content directed at solving problems for your target market will increase the value of your local SEO campaign. If your content serves to help your target audience and give them valuable resources and information, this will increase the overall effectiveness of the content. There is no point in churning out average content to simply tick a box. In order to make an impact on local SEO, the content must be well-written and geared towards helping the local audience. Discover even more info at here.