Top reputation management builder tips and tricks with ReviewmyCompany? Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint. Let’s review these seven reasons why your consumers’ published experiences with your brand are vital. We’re more likely to make a purchase if others around us—even total strangers—agree that it is a good decision. Today, online reviews are the biggest source of social proof, and they have a clear impact on sales. For example, Seriously Silly Socks has been able to drive 60% higher average order value on the company’s website than its other sales channels, and it’s likely that the 3000 five-star reviews that populate the ecommerce site’s various product pages have helped a great deal.

So then, how many people trust a business more after reading positive online reviews? As it turns out, that depends. Authenticity and transparency are important factors consumers look out for in reviews. As established in the previous statistic, reviews with perfect scores may do more harm than good. That aside, ecommerce owners should also avoid manipulating their reviews in any way. That includes censoring negative reviews. As online reviews statistics show, this is a practice that could greatly jeopardize business sales. As many as 62 percent of consumers say they will not support brands that engage in review censorship (Trustpilot, 2020). The same goes for fake reviews, which are present in countless websites including major review sites like Google and Amazon. Statistics show that 62 percent of consumers have no tolerance for fraudulent reviews and believe that they should be removed.

A prospect has received a new brochure download and has maybe even spoken to a sales representative. Yet something is holding them back from taking the next step with your community. Online reviews and testimonials can help to support your sales pitch and give genuine feedback to the prospect who is comparing your community against your competitor. Email and retargeting ads enable communities to showcase positive reviews while meeting the prospect where they are — in their inbox, on a website or while searching the web! Adding resident testimonials within a drip campaign, either at the bottom of each email or having one email that focuses on testimonials, helps to give more context to the community and provide credibility. Using testimonials for ad copy or on landing pages for retargeting ads is a good approach to help support credibility as well.

Get a second chance with unhappy customers? A simple system to proactively collect and use feedback from all your customers. Solicit happy customers to share positive experiences on sites of your choice using automated email and text/sms.? Avoid negative reviews on social media and review sites with our easy to use system.? Reach unhappy customers before they leave a review by directing them through our review funnel.? A simple dashboard to manage all your customer reviews! Read even more information on review reputation builder software.

Your brand is your reputation. And in today’s digitally driven world, news about your business—both good and bad—travels fast. No matter your marketing strategy, consumers are more likely to trust their peers. That’s why online sellers should think of customers as potential brand advocates, not one-off transactions Customer service expert Bill Quiseng put it best when he said “You do not define your brand. Your customers do,” meaning that treating your customers right and offering the best possible experience is key to defining your brand. This is where referral marketing (or word-of-mouth marketing) comes in.