Digital marketing services for insurance agents by Agent Caffeine? Creating location landing pages can seem daunting and time exhaustive, however, the benefits of the extended reach and local visibility will prove to be worth every minute. As you’ve probably heard a million times, Google and SEO are both rapidly changing. Google’s changes will always be geared towards providing users with valuable and informative online experiences, and if the stats are anything to go by, customers are searching locally more than ever. Focusing your efforts on a comprehensive local SEO strategy will make for a solid foundation with each new introduction to SEO and Google algorithm updates.
Search engines want to see link diversity. That means making sure that all backlinks are not coming from the same few sources (e.g., websites and servers). The more organic it looks, the better the website is trusted in Google’s eyes. Gone are the days where people are only doing searches at home. In fact, some people have ditched using a traditional computer for any search engine traffic whatsoever. Searching on a mobile device allows for instant research on the go, and a website that isn’t mobile-friendly becomes a waste of time.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
The proper and effective use of Social Media is to build community, conversation and relationships with your audience. Yet while you are focusing on running a business, this task alone can overload you! Agent Caffeine will provide strategy, development, consulting and execution to bring all aspects of social media efforts into alignment with your companies goals and purpose. Agent Caffeine will create specific, unique content centering on your company’s product or business, as well as your specific social media goals. We will create content that speaks not only to those engaging on the specific social media platform, but also to your business audience. Read even more details on Book a Demo.
Every topic has a “head” keyword, which is the most common way people search whatever your page is about. For a post about how to lose weight naturally, this is “natural weight loss”. Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, then this should do precisely that. It also demonstrates to searchers that your page offers what they want, as it aligns with their query. Is this a hugely important ranking factor? Probably not, but it’s still worth including.
We are digital marketers. We make it easy for you to select a layout and website style. Build your website with our designs – built specifically to get agents more leads. So, select the design you love and sign up for your Agent Velocity website today. We build your marketing based on Customer Research. Not just what’s pretty, but what converts into leads. Take advantage of the benefits of a well-designed website that helps you get more leads and grow your business. Attract your ideal prospects by answering their questions and scheduling appointments with you. Find extra information at Digital Marketing services for insurance agents.