SEO tricks by the top company in Thailand: “So many marketers market their products and services having never spoken one-on-one to their target audiences,” Lyden said. Without talking to our customers and understanding why they are behaving the way they are, we are limiting our ability to create a smart and holistic strategy, according to Sarah Gurbach, Senior Account Manager, Search and Audience Insights, Seer Interactive. “So, in 2020, I recommend you go and sit down with your customers,” Gurbach said. “Talk to them, ask them to tell you about their journey to purchase, how they used search, what they thought of your site. Use that data in every decision you make.” User-focused optimization can only truly be done by integrating SEO into a holistic marketing strategy. Ryan Jones, SEO Group Director, Publicis Sapient, said this will be the biggest trend in 2020.

Local SEO is more biased towards positive reviews; the more positive reviews, the better your page rank. The positive reviews also help in building your confidence and credibility with customers. Consumer behavior trends have shown a move towards the appreciation of customer reviews in making purchasing decisions. Apart from the positive reviews creating a buzz for your business, providing outstanding customer service can make the community sing your praises, and the praises might find their way into cyberspace.

Make sure on social media that your business is as engaging as possible. Provide feedback to customers asking questions. Pose open-ended questions that encourage discussion. Have all the relevant links available for people to click through so that they have easy access to the main website. It’s certainly impressive to see a growing list of supporters on Twitter, Facebook, Instagram, and more, but it’s the engagement with your website links that will begin to move the needle in search results. Find more info at SEO Agency.

What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail.

Local SEO is a powerful lead generator for small and medium business. In 2020, 97% of customers search online for a local business. Local search statistics reveal that 54% consumers do this at least once a month, while 12% search for a local business every day. From that search, 72% of people will visit a store within 8km of where they are. Whether you’re an independent small business, a service-based business, or a local business without a storefront, local SEO is the key to driving more people to your store.

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. See additional details on http://www.magpress.com/blog/reach-out-your-audience-with-seo.