Looking for Start-up consulting services ? As a product designer, you need to focus on function over features. It is easy for a great product to get bogged down with too many bells and whistles. As a designer, you may be thrilled at how versatile your design is. But sometimes people don’t want a clever device — they want something that just works. The more features there are, the less intuitive and simple a product becomes. Sometimes a screwdriver is better than a swiss-army knife. Think about the purpose of your product. What is your mission statement? What is your mandate as a designer? Take inspiration from these simple products that made millions of dollars.

Entrepreneur Brian Dean recommends to Business.com that product developers apply the skyscraper technique. Dean advises entrepreneurs to evaluate their competitors and identify their best products. Then go back to your product and see how you can make it better than theirs. Does it do something extra? Does it fill more needs than your competitor’s product can? If not, keep working at it. To release a product someone else is already selling and marketing well is a never-ending, uphill battle. You have to improve on that idea and offer consumers not only another option, but a better option. Don’t stick to the status quo. Instead, remember the sky is the limit. Read more details on Product design and development.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up trick of the day : Start marketing: If people don’t know you exist you can’t expect positive results. Whatever your budget, there are things you can do (like tip #17) to start getting the word about your start up out now—tweet, contact blogs, and tell everyone willing to listen about your new venture. Don’t give up: In many cases, startups don’t fail—the people behind them give up. The single most effective thing you can do to make your startup a success? Refuse to throw in the towel. Source: https://www.petermanfirm.com/.