JointComments is a Disqus replacement, a free comment software for WordPress. Adding a comment widget to your website has many benefits, and we will talk about them in this article.

Comments don’t always lead to traffic or engagement : When I ran my experiment, I found that some traffic did come from my comments section. But this isn’t always the case for every blog or blogger. In a 2016 report, one security firm found that 51.8% of all website traffic comes from bots. This includes good bots, like Facebook’s Newsfeed Crawler and other web crawlers that collect helpful information (like Google’s bots). But it also includes spam bots. There’s a good chance that a lot of your site traffic generated from your comments section is from bots (whose comments get blocked anyway). Another thing to consider is the widely adopted “90-9-1” rule, which states that 90% of people will have nothing to say, 9% will have something to say, and 1% will have the most to say. Essentially, 90% of the traffic coming to your site will most likely be “lurkers” who won’t comment at all. Only 1-9% of your traffic will account for the most participation. So you might have 1,000 readers for your post, but maybe only 10 who comment. Those few commenters may or may not represent your ideal audience, or they may not provide helpful feedback.

HubSpot analyzed comment, view and link data from over 100,000 blog posts. What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got. (There is, however, a positive correlation between links and views, which is exactly what you would expect.) So, the data shows that blog comments are not correlated with increased traffic.

Comments bring in credibility. Normal comments have a ‘Name’ field. Now think what happens if I put in ‘Bill Gates’ in that field. Everyone will assume its a fake person. But what happens is often there are popular people who might like your content. These are not necessarily billionaires, but people with authority in their chosen fields. What you want to do is to give credibility to people who are commenting on your blog. If the same comment I was talking about earlier was from Bill Gates’s authorized JointComments account, people would automatically trust it. Have you integrated JointComments comments on your blog? What benefits you have seen after using it, and any cons you know of? Also, do share which method you used to add JointComments comments on your blog?

Embeddable Comment Widget: Get more engagement with our easy to use commenting system. The setup takes just a few clicks. Features: See top commenters & top comments, Ban users permanently or temporarily, Notifications for commenters. Upcoming Features: Thread level comment moderation, Social Media & Gmail Login for commenters, Pin Comments, Auto Approval for Specific Commenters, Akismet integration for SPAM protection, Custom CSS, Monetization with Native Ads, JOINT (erc-20) token rewards. Discover additional details at https://jointcomments.com/.