Barbara Jarabik discussing about culture and technology synergy these days : Technologies are similar around the world, but they have encountered a diversified cognitive world in different localities. The local culture acquires the modern technologies, makes them acceptable to the existing culture, then sends them back to the global level in a continuous exchange of intercultural influences and in constant transformation. Technology has become integral because it’s not merely the technology of lights and computers that are used in everyday life. But, also, our bodies are physically altered through vaccines and the medicine people take daily. Technology is incorporated into all aspects of culture, including travel, government, agriculture, manufacturing, medicine, education, and transportation. In addition to information processing, and communication platforms have drastically changed how people think and live.
Whereas people invest more time in technology and less time in social environment. Technology has been blamed for turndown of traditional media such as TV and newspaper, etc. The complete use of technology has been limited in the periphery of educated people only. The more technology grows up, the more human regresses. Invention of robots and machines has made human lazy and dependant. Bombs, nuclear weapons and missiles exist due to use of technology. Implementation of technology influences the values of society by changing expectations and realities. Over emphasizing technology has created lack of trust among people. Technology can also be blamed for unemployment, cultural lag, changes in social institutions.
Most of these technologies come in a structural way of mapping the world or in other words, the logics like a parent-child relationship, we can observe this in any of the databases, programs or knowledge management systems. Now, since we can see that there are around 6 billion people who use this kind of a technology of mobile phones with very diverse perspectives. We have to collectively rethink the underlying codes that run the technology (Ash, 2013), so we can observe that it is not only technology that shapes culture, but culture also shapes technology.
I would like to discuss in this article whether the ease of access to modern technology holds significant consequences on socio-culture. How does the technology influence in shaping the society thinking, and what are the positive and negative impacts. The nature between technology and socio-culture is cyclical, where each greatly affects the other. Starting with the culture of human societies and resulting in the development of different technologies to meet the needs of the society. Let’s start with the real meaning behind technology and socio-culture. Read more details on Jarábik Barbara.
But it has been observed during a period of time that different people add to their cultures, ideas and feelings to improve the technology (Williams, 1996) the speed of advancement of technology increases. For example, the android, which itself is an open source platform where advancements takes place from the individual’s perspective, people tend to use the basic technology as a foundation and build over it, to get it adapted in their cultural perspective, few examples of this would be applications which allow farmers to switch on the watering machine to applications such as Skype, which was started from the basic concept of collective sharing of information and got its impact into the various segments of the society like businesses, education, travel, research and many more. It has been observed that there is “no inherent or compelling logic of technical development” (Rohracher, 1998). “Social construction of technology approach (SCOT)” (Pinch, 1984) gives an insight on how culture and sociology of scientific knowledge helps in technological development.