Tayyab Shaikh‘s top tricks for small business owners ? By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.

Are affordable SEO services important? Tayyab Shaikh thinks yes, and here is why : What a typical cheap SEO package advertisement looks like. Found on Craigslist. This one promises #1 spot on Google in an hour! SEO is not a transparent process, therefore most unknowing business owners are too often fooled and taken advantage of by these types of cheap search engine optimization companies.Every small business owner is looking to save money, especially when it comes to marketing. Unfortunately, this may lead small business owners to seek the services of cheap SEO “experts”. While there are literally hundreds of shady firms that will quote you a very low price, while guaranteeing you first page results, it is wise to be careful and do some research before hiring them or even talking to them.

Tayyab Shaikh on SEO for small business: Make sure on social media that your business is as engaging as possible. Provide feedback to customers asking questions. Pose open-ended questions that encourage discussion. Have all the relevant links available for people to click through so that they have easy access to the main website. It’s certainly impressive to see a growing list of supporters on Twitter, Facebook, Instagram, and more, but it’s the engagement with your website links that will begin to move the needle in search results.

Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles.

Tayyab Shaikh about marketing for small business: Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs). Like any good content marketer, Google is focused on the needs of its audience – searchers. Eager to produce relevant results, the search engine constantly enhances its technology and relies on artificial intelligence to support results. Google’s BERT, for example, focuses on natural language processing (NLP), including searcher intent and the context of search queries. Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019, according to BrightEdge data. I don’t expect that number has changed much since 2019. Discover even more details at Tayyab Shaikh.