Excellent swimsuit summer trends today? Swimwear season is upon us. The suits du jour? Glamorous one-pieces and modest bikinis, both cut to cover up and enhance curves. In the mix are island-inspired options — an asymmetrical two-piece from the New York label Giejo (top, $98; bottom, $88) and a cheap and cheerful Indochine-esque palm print by Joe Fresh ($29), for example — that hit the high and low sides of swim’s price spectrum. Other standout summertime swim trends include plaids (gingham from the Australian swim house Seafolly and madras from Thom Dolan); black-and-whites (stripes from Norma Kamali and botanicals from Tommy Bahama); and florals (primaries from Rebecca Taylor and pastels from American Eagle). T even found the sunglasses that go best with each look. Here comes the sun!
Tired of the same old prints? So was Giejo’s creator, who set about creating separates focused on fashion forward styles. Using vintage and reclaimed materials sourced from New York’s Garment District, you know you’ll be getting something unique. The collection is small and refined and guides you to choose the kind of clashes that work. With their brightly coloured bohemian trims, these bikinis and one pieces are an Instagrammer’s dream. Each piece is handmade and lacks the unsightly and uncomfortable clasps and fastenings that are found on most. With their lollipop brightness and streamline cuts, it’ll be difficult to choose just one. See extra details at swimwear.
Prepare to fork over the cash for two-day delivery, as Memorial Day Weekend is just a few days away and a new swimsuit is an absolute necessity. Whether your plans having you heading out the Hamptons or jetting off to Nicaragua, catching some rays and hitting the waves will be a high priority for the long weekend. Here are the Observer’s picks for printed swimwear that is equally tasteful, colorful and fun. But don’t despair, there’s something here for every aesthetic and every body type, from Proenza Schouler‘s runway friendly one-piece to Zimmermann‘s adorably feminine ruffled bikini.
What does the collection represent to you? Everything that is missing in the swim market. I tried to address what my friends and I were looking for, because, honestly, the giejo girl is me and all of my girlfriends, too. I thought of spring break and how I would rather die than be caught on the beach in the same suit as another girl. I was also very price-conscious (I’m so sick of having to hit the sales to get designer attire). Girls today don’t wear head-to-toe designer and usually wear a mix of high and low, so why don’t we have that option with our swim? Along with your swimsuit, what are your beach bag essentials? Clarins skin care, my Elizabeth & James sunglasses, iPod and magazines. I usually sleep on the beach and wake up for an occasional dip in the ocean, so not too much!