Jason Argall or the growth of a digital marketing entrepreneur? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member at ScaleMyBrand. These days, everyone is attached to their phone and checks it every few minutes for new notifications. That’s one reason that 98% of text messages get read, while commercial emails and telemarketing phone calls are mostly ignored. We’ve developer a custom software to do outbound messaging sequences and live chat with your customers, allowing you to reach them with the right offer at the right time.
Jason Argall about personal brand creation : Get a professional domain name and create an email account for yourself. For example, JohnSmith.com. If the .com version is taken, register the .me version. Create a professional email with your new domain name like john@johnsmith.com – this way you won’t be tied down to your ISP, or a free email service like Yahoo or Gmail. Using a domain name email gives you a more professional image right off the bat. A really unique way to help build your own personal brand is to get a vanity phone number. You can get either a toll-free or local area code, although a local one would be just fine for your personal brand. It’s pretty easy and affordable to do this and you can get a cool number like 555-john-doe.
Jason Argall about business brand development : Once you’ve collected research data and gained insight into the external factors influencing your brand, it’s time to apply that knowledge to define your brand. Add the elements that comprise what your organization stands for, specifically, your company mission, values, and personality. You also have to look at the value proposition you’re delivering to customers. Combine these elements to arrive at a clear, concise tone and voice for your brand. Do you want it to be fun, exciting, professional, elegant? To achieve success in branding, you must deeply understand your brand: what it stands for and who it’s trying to reach. Then, determine your brand name and tagline. If you’re a sole proprietor, your own name might serve as the brand name. But if it’s too long or hard to spell, the name will not create brand recall for customers. Also, consider that the brand name may be used for your website URL and in social media handles. So even if it’s your own name, find an alternative, if needed, to keep the brand name simple and memorable.