Content planning for web sites with content marketing advices? Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.
Local SEO is much the same as regular search engine optimisation, but with an added emphasis on the geographical component. Instead of trying to rank for general search terms related to the goods or services that your business is offering, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. Local SEO will increase organic traffic for highly relevant search terms.
Understand Your Brand and Objectives: “Why”? The ‘why’ is what content strategy and planning is all about. People are always looking for WHY they should choose one business over another. Being able to articulate why you are in your industry, provide the services you do, and where you want to go is the first step to creating successful content. A strong identity will result in a well-defined voice for content and direction for a design later on in the website process. Read extra details on Content Planning.
The site’s credibility is crucial because it impacts visitors’ perceptions of your brand. If it’s a platform that’s respected, readers are more likely to value your content. They’re already aware of the platform’s commitment to quality content. On the other hand, sites with unfavorable reputations will have the opposite effect. People will think twice about your opinions or ideas because they’re “considering the source,” even though you’ve done your research and make valid points. If you find the right site, guest blogging can help you build credibility and become an industry authority.
Content writing and keyword research are crucial in developing the voice that will bring customers to your business. Guest posting offers wider opportunities for search engine visibility and lets an audience get familiar with your brand. Because guest blogs usually incorporate links to your own blog, using relevant keywords may pad your backlinks and make them more visible to search engines. Consider your keywords and content carefully before you have a guest blog writing service help you to write; to generate the best results, you need to make each word count.
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